Indigenouism was an artistic and art movement of the indigent artists using available raw materials as medium in the remote area which originated in the Philippines. It also supports the emphasis of aesthetic values more than socio-cultural themes for literature, visual arts and other arts. A representation based on the depiction of poverty, culture and tradition in every region in the Philippines. The artworks creation using indigenous raw materials including human hair and blood began in 1978 through experimental mediums of Elito Circa also known as Amangpintor. He started also to use his own hair to make his paintbrushes with the help of his father. At the age of 15, Amangpintor continue to paint with large canvases using indigenous materials and natural raw materials such as soy sauce, charcoal from fireplace, extract from tomato, onion and from fruits.
The term Indigenouism was coined by Elito Circa who led the movement of using indigenous materials for paintings and introduced it to other artists in 1993. Through the Indigenouism movement, most local artists in the town even province adopted prominent and primary agricultural products as medium for their paintings. The movement also advised other town to use local product as one of their town's identities.
Indigenouism, in general, includes activities and creations of those who felt the social, cultural isolation and traditional forms of art. Indigenouism, therefore, was derived from Indigenous Materials which are naturally and locally found in a specific place or area used by the native or indigenous people. Some areas are less endowed than others, so creative people find ways to produce and experiment their own materials as form of art especially in painting. Local Artists like Mark Lauren Libunao (Garlic), Ramon Lopez (Rust), Jordan Mang-osan (Solar), Maria Hidayah Viray-Newingham (Rice), Arlee Macapagal (Onion), Danilo Talplacido (Rice Hull), Rey Lorenzo (Coconut juice-Tuba), Dante Enage (Tuba), Rhod Gamatan (Betel Nut), Ella Hipolito (Coffee), Patric Palasi (Coffee) and many others started painting in this style and medium in the late 20th century.
In early 1998, a group of artists and mountaineers led by Amangpintor wanted to protect the environment against global warming by supporting the advocacy of using indigenous raw materials for painting and at the same time address the issue of lack of materials for painting due to poverty. Creating brushes out of strands of hair, extract from fruits, vegetables and trees are very significant discoveries and experiences of Amangpintor that according to him, this should be taught and shared to the children of new generation especially in the rural areas.